Now we have all heard of tik tok by now, but have you heard of the newest trending house on tik tok? Well the hype house is your answer, with 19 members and more to come, the hype house, is the new hype.
Hype House was formed in December by some of TikTok’s most talked-about stars. They introduced themselves with a Backstreet Boys-esque photo shoot, and within minutes hype house began trending; videos including the hashtag hype house have accrued nearly 100 million views on TikTok.
The hype house distributes their content surpassed three million followers on TikTok in just over a week and a half. In the days leading up to Christmas, it was all anyone under the age of 18 on TikTok seemed to be talking about.
So-called collab houses, also known as content houses, are an established tradition in the influencer world. Over the last five years, they have formed a network of hubs across Los Angeles.