US runner Alysia Montano made headlines around the world when she ran at the US Track and Field National Championships while eight months pregnant.
Since then she's had a public and controversial battle with some of the world's largest sporting brands over maternity rights for female athletes.
However, she's finally found a new sponsor who won't punish her for having a baby and it happens to be a small Kiwi brand with big ideas.
Following her messy situation on the other side of the world were Nikki and Adam Clarke, creators of activewear brand Cadenshae, this brand specializes in work out gear for mums.
This month, the Clarke duo and Montano, who's eight months pregnant with baby number three, had a conversation that's turned into a four-year sponsorship deal.